Beatriz Lopez-Bonetti

Media Fellow | Assistant Professor of Marketing, The Catholic University of America

Mrs. Lopez Bonetti is a Research Associate in the Busch School of Business and a media fellow with the IHE. Previously she was the Director of Public Relations for the Busch School of Business. She specializes in marketing research and has conducted qualitative and quantitative tests and statistical analysis to identify product appeal, customer content preference and consumer behavior for use in company product and market strategy development.  She has directed and executed marketing research, strategic planning, budgeting and monetary goals for a start-up organization which led to the development of breakthrough technology seeking protection of families from harmful media. Mrs. Lopez Bonetti managed relationships with national membership organizations including family, religious and civic groups using the collected market data to execute integrated communications and outreach plans to ensure strategic communications with their audiences. She holds a Bachelor of Science in Business Administration from the Universidad Tecnológica del Centro in Venezuela and a Master of Science in Marketing from Johns Hopkins University. Mr. Lopez lives in Maryland with her husband, and five young children.